The Daily Heron: More Messi marketing, academy competes in Weston Cup, English-language radio deal

Messi, other sporting greats endorse Beats ear pods in star-studded ad

Maybe I’m biased, but I thought Lionel Messi’s “MLS is Back” ad was the highlight of Sunday’s Super Bowl. Earlier this week, ear bud company Beats by Dre released another iconic ad starring the Argentine World Cup hero and Inter Miami captain.

In the Beats spot, Messi shares billing with durable basketball star Lebron James and baseball phenomenon Shohei Ohtani. Goal.com published a short story about the stylish commercial.

Academy competes in Weston Cup this weekend. The story of Inter Miami’s success at developing young talent gets overshadowed by their prowess for attracting global superstars, but the contributions of players like Noah Allen, Benjamin Cremaschi and David Ruiz reflects the importance of the Herons’ academy program. This weekend, the kids are competing in nine age groups in the Weston Cup. See the club’s story here.

Herons announce English-language radio deal. Inter Miami has announced that ESPN West Palm, FM 106.3, will broadcast and stream Herons’ matches in English beginning this season. The club provided more details in its story here.

Más+ by Messi becomes Inter Miami’s hydration partner. When Lionel Messi surprised the world by signing with the Herons, the obvious question was, “How can an MLS club afford the greatest player in history?” A big part of that puzzle is the business opportunities the GOAT could attract in the United States, the most capitalist country on Earth. Inter Miami announced recently that it has agreed to a marketing deal with one of its captain’s brands sports drink, Más+ by Messi. See details here.